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Discussion based Explain how value is created from a firm's resources and capabilities Pick any pair of well-known rival companies (such as Nike/Adidas, Samsung/Apple, and

Discussion based
Explain how value is created from a firm's resources and capabilities

Pick any pair of well-known rival companies (such as Nike/Adidas, Samsung/Apple, and Hilton/Marriott) and explain how one outperforms another. What does each need to do to remain competitive?

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