What is the difference between direct marketing and direct selling? Describe the various forms of direct selling

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What is the difference between direct marketing and direct selling? Describe the various forms of direct selling and some of the characteristics of the industry that make it unique.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:46 AM

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What is the difference between direct marketing and direct selling? Describe the various forms of direct selling

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Direct selling might best be considered as a form or subset of direct marketing Both deal directly w...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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