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Chronometric analysis (the technique) is useful in determining which of the following? a.Brand attitudes. b.The degree to which an ad gains and/or holds attention. c.Response
Chronometric analysis (the technique) is useful in determining which of the following?
a.Brand attitudes.
b.The degree to which an ad gains and/or holds attention.
c.Response latency (i.e., how long it takes for a person to respond to a stimulus).
d.Determining how likely it is that a drunk or tired driver will hit an unexpected obstacle, given a particular vehicular speed.
e.All of the above are true.
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