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Chupa Chups Headline: It's sugar free (a) Based on the Hierarcy of Effects Model, identify the level(s) of effect the above advertisement is trying to

 Chupa Chups Headline: It\'s sugar free (a) Based on the Hierarcy of Effects Model, identify the level(s) of effect the above advertisement is trying to achieve. Explain your answer. (b) Identify the advertising appeal used in the above advertisement and explain your answer. What are the advantages of the use of such advertising appeal?




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