Cinnamon was an excellent seamstress who made unique and beautiful clothes for her daughter to use with her dolls. After being inundated with queries on where they got these clothes, Cinnamon and Jason started Liberty Jane Clothing, selling dolls' clothes online, initially through eBay and then through their own eCommerce website on WordPress. Unfortunately, their business model was not very scalable and they struggled to meet demand and break through earning US $1 000 a month. Cinnamon was maxed-out creating all the clothing herself and having local seamstresses assist, also did not work on any scalable level. They declined the offer of getting their products made in China, as they wanted to retain manufacturing control and guarantee the integrity of their product.

1. Why did Pixie Faire have to consider digital products?
2. What made Pixie Faire opt for a market site as opposed to a more traditional eCommerce site?

3. What lesson can be learnt from Pixie Faire and choosing appropriate platforms?