citation for this paragraph Supporting diverse diversity is McDonald's first operational concept. The company recognizes that diversity beyond traditional classifications like gender and ethnicity and they symbolise it as $$Golden opportunities$.$ The article "Diversity Wins: How Inclusion Matters" support this idea by stressing the value of creating an environment where all workers feel free to be who they are at work. This idea is justified by the knowledge that a workforce made up of people with different experiences, backgrounds, and viewpoints encourages creativity, innovation, and a greater awareness of the demands of the consumer. McDonald's hopes to provide an inclusive workplace where each employee feels appreciated and respected by accepting different points of view.