Citizen is one of the largest watch manufactures in the world. It has got its feet in both technology and fashion industry. It markets its product all over the world, its main target market is high earning youth who are fashionable as well as attracted towards technology as it markets its product all over the globe, its main geographic market segmented is Asia and demographic segment is high income Male and Female of 20+ age group. Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. As a "citizen" of the world, we make it our responsibility to help cultivate a culture of positive change and ongoing evolution through our craft. We take this mission seriously and eagerly welcome what the future may bring

 

Your task is to identify their Marketing strategy (7P analysis),  SWOT analysis and how are they deal with competitors.