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City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video
City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario?
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The form of marketing illustrated in this scenario is Viral Marketing The video posted ...
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Strategic Management An Integrated Approach
Authors: Charles W. L. Hill, Gareth R. Jones
10th Edition
111182584X, 978-1111825843
