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City dwellers aged 25 and 40. These people mostly live in Sydney, Melbourne, and Brisbane. Most of our customers have above-average income and want quality

City dwellers aged 25 and 40. These people mostly live in Sydney, Melbourne, and Brisbane. Most of our customers have above-average income and want quality outdoor gear that will last. They're concerned about climate change and the environment. They are willing to pay more for quality, sustainable outdoor gear (paraphrase)

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