Claire is getting ready to buy some billboards for her firm and has been given several quotes, each of which includes the GRP calculation. What two factors will give her this number? Reach and focus Frequency and reach Square footage and location Traffic count and size Time and size A consumer may process information in an advertisement by either the central route or the peripheral route. What consumer behavior concept does this describe? Multi-tasking process Elaboration likelihood Consumer awareness model Cognitive dissonance