Claire Stevenson owns a healthcare business. Claire completed her biomedical degree from a university in

Switzerland. She returned home to Australia and worked for one international company focusing on

manufacturing healthcare products. After her fifteen years of working experience, Claire decided to venture

her own healthcare business in Sydney.

Mainly, her clients are from pharmaceutical companies. There are some new pharmaceutical companies

wanted to collaborate with Claire. Unfortunately, small and new pharmaceutical companies do not order many

stocks from Claire. Recurring orders are from big pharmaceutical companies every week.

Claire is keen to do business with small and new pharmaceutical companies and she feels that it is necessary

to contact them and introduce to them a new ordering scheme that would benefit them to order stocks with

Claire regularly.

Claire has never heard of Michael Porter or any of his theories. She is interested to know and wants to expand

Her healthcare business. She does not know what software is needed for his business to build good

customer relationships and monitor her individual client sale performance for example which type of

healthcare products are selling fast and in which location.

Claire approached you for your advice on how she can increase her healthcare sale and build a sustainable IT

system in her company. You need to write a report based on the following structure:

Cover page

Executive Summary

Table of Contents

Introduction

Discussion: A section on Michael Porter$$s Framework

$1.$ Explain how Michael Porter$$s five forces framework can help Miss Clare Stevenson.

$2.$ Explain to Claire what competitive strategy would seem appropriate in her business.

$3.$ How would knowledge of her competitive strategy help her sales and marketing efforts?

Discussion: A section on two types of information systems

$4.$ List and discuss two types of information systems that Claire needs to support her sales and marketing

efforts and to build her client and supplier relationship. One of the information systems must be a decision

support system that can assist her and his investors in making good business decisions.

Conclusion and Recommendation