Clamato is a spicy drink that was developed in the United States specifically to appeal to Hispanic consumers who enjoy spicy beverages. The product was so successful that it was exported to Mexico. This example shows that

standardized products can be successf$$ly marketed worldwide

standardized products reduce costs because standardized advertising can be used

products like Clamato that feature universal specifications can be standardized

spicy products like Clamato appeal to most consumers worldwide

products can be adapted for Hispanic tastes and successfully marketed abroad

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