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Clarion Company is considering an opportunity to produce and sell a revolutionary new smoke detector for homes. To determine whether this would be a profitable
Clarion Company is considering an opportunity to produce and sell a revolutionary new smoke detector for homes. To determine whether this would be a profitable venture, the company has gathered the following data on probable costs and market potential:
- New equipment would have to be acquired to produce the smoke detector. The equipment would cost $170,000 and be usable for 10 years. After 10 years, it would have a salvage value equal to 10% of the original cost.
- Production and sales of the smoke detector would require a working capital investment of $47,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released for use elsewhere after 10 years.
- An extensive marketing study projects sales in units over the next 10 years as follows:
Year(s) | Sales in Units | ||
1 | 5,000 | ||
2 | 8,000 | ||
3 | 12,500 | ||
410 | 14,000 | ||
|
- The smoke detectors would sell for $60 each; variable costs for production, administration, and sales would be $45 per unit.
- To gain entry into the market, the company would have to advertise heavily in the early years of sales. The advertising program follows:
Year(s) | Amount of Advertising | ||
12 | $ | 76,000 | |
3 | 56,000 | ||
410 | 46,000 | ||
|
- Other fixed costs for salaries, insurance, maintenance, and straight-line depreciation on equipment would total $137,300 per year. (Depreciation is based on cost less salvage value.)
- The companys required rate of return is 6%.
(Ignore income taxes.)
Required: 1. Compute the net cash Inflow (cash receipts less yearly cash operating expenses) anticipated from sale of the smoke detectors for each year over the next 10 years. (Enter any cash outflows with a minus sign. Round your Intermediate and final answers to the nearest dollar amount.) The net cash Inflow from sales of the device for each year would be: Year 1 Year 2 8,000 Year 3 12.500 $ 480,000 5,000 $ 300,000 225.000 75,000 Year 4-10 14,000 $ 840,000 630.000 210,000 $ 750,000 562.500 187.500 360,000 120.000 Sales in units Sales in dollars Less variable expenses Contribution margin Less fixed expenses: Advertising Other fixed expenses Total fixed expenses Net cash inflow (outflow) 76,000 76,000 122.000 122,000 198,000 198.000 $ (123.000) $ (78.000) 56,000 122.000 178,000 9,500 48.000 122.000 168,000 42.000 $ S 2-a. Using the data computed In requirement (1) above and other data provided in the problem, determine the net present value of the proposed Investment. (Hint. Use Microsoft Excel to calculate the discount factor(s).) (Negative amount should be Indicated by a minus sign. Do not round Intermediate calculations and round your final answer to nearest whole dollar amount.) Net present valueStep by Step Solution
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