Question
Clark and his team are evaluating the risks in the Request for Proposal (RFP). The case states that The team's consensus estimate of Appshop's chances
Clark and his team are evaluating the risks in the Request for Proposal (RFP). The case states that "The
team's consensus estimate of Appshop's chances of winning the RFP at the $150,000 bid was 45
percent." Clark and his team estimate the winning probability associated with their bid (monthly) in the
following table:
Bid (Monthly) Winning Probability
$120,000 90%
$135,000 65%
$150,000 45%
$160,000 30%
$170,000 10%
How much should Clark and his team bid to maximize their expected return in their RFP?
Use @Risk and a sample size of 1000 for your simulation.
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