Class & assig- MKT-220-40951AssignmentsSubmit Midterm E-Commerce Presentation Notes CH 3 & 4

Develop a strategic prospecting strategy for chewy.com.

Here are the assignment details.

Chapter 3: Revenue Model & Usability

1. What is your company's Revenue Model? Explain in detail how it works.
2. (text pgs 111-133)
4. Visit your company's website and discuss their website Usability.
5. (text pgs 141 - 148)

Chapter 4: Marketing

1. Define the target market of your company. Include demographics and psychographics.
2. Include at least 1 persona/avatar representative of your primary and/or secondary
3. markets.
4. What traditional and online marketing strategies and tactics are they using to reachtheir target market? Provide examples (screenshots of ads, etc).
6. Comment on effectiveness and if you think additional methods should be used. Whatare they?

Click Submit Assignment, attached aword document (.doc or .docs)with what you have found to answer the above list of items about your chosen company.Short answers are fine.

Your goal is to begin thinking of your Midterm Presentation which will answer all questions in more detail.

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