Classification of products by degree of __________ divides them into three categories. They are nondurable goods, durable goods, and services. consumption tangibility liquidity porosity value or price

. The emphasis of a marketing strategy for a discontinuous innovation would most likely be to: (

generate awareness among consumers and obtain widespread distribution. advertise benefits to consumers, stressing point of differentiation and consumer advantage. educate consumers about entirely new consumption patterns through product trial and personal selling. obtain widespread distribution. stress price differentials.