Clayton Christensen's influential book, The Innovator's Dilemma, discusses:

The benefits of developing products for which there is guaranteed demand, such as a faster car or larger hard drive

How organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction

The importance of customers' current needs and how companies should focus on satisfying them before focusing on future needs.

How established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.