Clean Pest Control Ltd. (CPC) offers cleaning services to all industrial customers to meet their pestcontrol problems. Their customers range from small offices blocks to large factories, where specialist pest-control equipment must be used and local regulations have to be met. The company offers mostly regular service contracts on an annual basis with 4 visits in a year and sometimes one-off contracts are also handled when requested. The pest control services market has been very competitive lately and CPC Ltd contract prices of services are usually based on full cost-plus approach. With the recent increase in the cost of all materials and labor rates, CPC Ltd is forced to revise its contract pricing and this has resulted in losing several long-standing customers to their competitors. The CEO of CPC Ltd had heard about target costing approach in a recent seminar and is considering whether it could be used by them to stay competitive and not to lose any more customers. A market survey on industrial pest control services has suggested a competitive market price of $1,300 per industrial contract. The profit mark-up is 30%.

Cost information on their regular industrial cleaning contract on an annual basis are given below: Material - chemical Ox $350.00 per contract Material - Odorless Liquid $200.00 per contract Labor 5 hours per visit Transportation $60.00 per visit Variable Overheads 130% of labor costs Fixed Overheads 160% of labor costs