Clean Pro manufactures multiple products with several manufacturing plants. The Shiny Plant is one of the plants which manufactures and distributes two household cleaning and polishing products: Regular and Heavy-Duty.

The following forecasted financial results for Shiny Plant based on the production and sales of 100,000 cases of each product (Regular and Heavy Duty) in the first 6 months of 2020 are presented below:

The fixed selling and administration costs are allocated between the two products based on the dollar value of sales.

The cost data for the two products are shown below:

Each product is manufactured on a separate production line and sales of each product are not mixed. Shiny Plant has set its annual normal manufacturing capacity at 200,000 cases of each product (100,000 units for each product per six-monthly period). The costs above are based on this normal capacity. However, the plant has a practical capacity of 250,000 cases of regular and 350,000 cases of heavy-duty product annually.

The following schedule reflects managements views on the price and volume alternatives for the two products for the first six months of 2020. Management expects these to be unchanged for the next six months

Management believes the expected losses projected for the first 6 months of 2020 reflect a tight profit margin caused by intense competition and that many competitors will be forced out of the market by next year so the company profit should improve in long-term.

Write a short report advising the senior management of Clean Pro on the sustainability of continuous operation for Shiny Plant. In your report address the following with appropriate calculations to support your discussion:

1) Should Clean Pro close the Shiny Plant for the second 6 months of 2020 based on financial considerations only? In your analysis, you need to show the best profit if the plant remains operational (stays open) after taking into account the range of expected sales volumes provided in Table 2.

2) Identify a recommended price for both products assuming that the decision is to keep the Shiny Plant open.

3) Explain qualitative factors that would affect the decision to keep or drop the Shiny Plant.

Table 1 Shiny Plant Forecasted Results for Six Months Ending 30 June 2020 $(000) $(000) $(000) Regular Heavy Duty Total Sales $2,000 $3,000 $5,000 Cost of Sales (1.600) (1,900) (3.500) Gross Profit 400 1,100 1,500 Selling and Admin Costs Variable (400) (700) (1,100) Fixed (240) (360) (600) Net Profit/Loss ($240) $40 ($200) Cost per case Regular Heavy-Duty Raw material Direct labour + Variable manufacturing overhead Fixed manufacturing overhead Variable selling and admin costs + + Table 2 Expected Sales Levels for Six Monthly Period Regular Price - per case Sales - Volume $18 120,000 100,000 90,000 80,000 Heavy-Duty Price - per case Sales - Volume $25 175,000 130,000 100,000 55,000 35,000 50,000