Clearly identify and state who is your audience - is it the agency's staff, Board of Directors or the consumers? And why you selected them. Summarize the issue, background and the importance of it. Identify and list the top three operational priorities needing to be addressed from the perspective of the selected audience (e.g. staff, consumers or board of directors). For example, if your issue early childhood development, one of the priorities might be "creating safe learning environments to promote positive childhood outcomes