Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail$-$safe gifts in a market where gift$-$giving is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. The firm's products are also available in a number of retail establishments around the world. The leading salesperson for Clearwater Hampers is Peter Austin who has been with the company since it began operation in $1979.$ The firm's owners were originally trout farmers who needed a source of income during the winter months and who diversified into selling fine liquors, cheeses, chocolates, and other luxury food items. The company uses a variety of promotions to make prospects aware of the company's products.

A Clearwater Hampers ad in magazines targeted to retail store managers would be an example of:

Multiple Choice

retail advertising.

national advertising.

exclusive promotion.

intensive promotion.

trade advertising.