Click FINISH and then END TURN to review your choices . If you are happy , click YES - END TURN to see how you did. If you are not happy with your choices , click NO - REVISE STRATEGY and make any changes . After you made your changes , again END TURN and then YES END TURN to find out how you did.

Oh Behave inrougnoui tne produci uesign pnase we emphasized the rational aspects of buyer behavior. Market research helped us determine the key features that needed to be a part of our product. But there are many other factors that play a part in buyer behavior. A good marketing manager thinks about the many PSYCHOLOGICAL and INDIVIDUAL influences that play a part in buyer behavior as this will help us tailor our promotional strategies to our target customer. Often, consumers use a valuesbased decision as opposed to a facts-based decision. We have selected PEAK PERFORMANCE as our positioning statement. Our research shows us that this is the optimal message for the Outdoor Enthusiast market segment. Click FINISH and then END TURN to review your choices. If you are happy, click YES END TURN to see how you did. If you are not happy with your choices, click NO REVISE STRATEGY and make any changes. After you made your changes, again END TURN and then YES - END TURN to find out how you did. FINISH Oh Behave inrougnoui tne produci uesign pnase we emphasized the rational aspects of buyer behavior. Market research helped us determine the key features that needed to be a part of our product. But there are many other factors that play a part in buyer behavior. A good marketing manager thinks about the many PSYCHOLOGICAL and INDIVIDUAL influences that play a part in buyer behavior as this will help us tailor our promotional strategies to our target customer. Often, consumers use a valuesbased decision as opposed to a facts-based decision. We have selected PEAK PERFORMANCE as our positioning statement. Our research shows us that this is the optimal message for the Outdoor Enthusiast market segment. Click FINISH and then END TURN to review your choices. If you are happy, click YES END TURN to see how you did. If you are not happy with your choices, click NO REVISE STRATEGY and make any changes. After you made your changes, again END TURN and then YES - END TURN to find out how you did. FINISH