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Click on this icon to download the data from this table Chocolate Snicker- Peanut Chip doodle Butter Volume 251,000 200,000 141,000 Price $0.80 $0.45 $0.55

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Click on this icon to download the data from this table Chocolate Snicker- Peanut Chip doodle Butter Volume 251,000 200,000 141,000 Price $0.80 $0.45 $0.55 Cost $0.21 $0.20 $0.17 Lemon Drop 82,000 $0.45 $0.24 Cream- Filled 94,000 $0.57 $0.33 Heavenly is thinking of adding Mississippi Mud brownies to the product line. The ultra-rich brownies would sell for $0.93 a piece and cost $0.80 to produce. The forecasted brownie volume is 224,000 per year. Introduction of brownies, however, will reduce cookie sales by 191,500, with the following drops in sales per cookie: 111,000 in chocolate chip, 35,000 in snickerdoodle, 27,000 in peanut butter, 9,000 in lemon drop, and 9,500 in cream-fille What is the erosion cost of introducing the brownies? What is the net change in annual margin if Mississippi Mud brownies are added to the product line? What is the erosion cost of introducing the brownies? $ (Round to the nearest dollar) What is the net change in annual margin if Mississippi Mud brownies are added to the product line? $ (Round to the nearest dollar) Should the brownies be adopted into the product line? (Select the best response) O A. Do not add brownies to the product mix Click to select your answer(s). Save for Later

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