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( Click the icon to view the income statement ) To take advantage of the anticipated growth in the market, TOP is considering various courses
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To take advantage of the anticipated growth in the market, TOP is considering various courses of action:
Do nothing. If TOP does nothing, it expects sales to increase by
Spend $ on a new advertising campaign that is expected to increase sales by
Raise the price of the corkscrew to $ This is expected to decrease sales quantities by
Redesign the classic corkscrew and increase the selling price to $ while increasing the va Data table
Requirements
Evaluate each of the altematives considered by TOP. What should TOP do
Requirement. Evaluate the altematives by completing an income statement for each alternative.
Sales Revenue
Variable Costs
Contribution Margin
Fixed Costs
Operating Income
tableAlternative Alternative Alternative
tableSales revenues $ per corkscrew$tabletableVariable cost $ per corkscrewContribution marginFixed cost$
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