Client file when researching: https://oregonstateuniversity-my.sharepoint.com/:x:/g/personal/galicidi_oregonstate_edu/EWXApuWaSmhJtKGodc12ZScBNDSzDaMma6mWAlV_eI9v5g?e=exLjdq

Average Expected Demand for 12 quarters (the 8 quarter game plus 4 quarters into the future) for information on the overall market trend: https://oregonstateuniversity-my.sharepoint.com/:x:/g/personal/galicidi_oregonstate_edu/EbIhchyzO9BIumpGUD8Fp6cBtfWW5ttn8k5KVZ0ib26GEQ?e=HOegBW

1. Describe your client's overall results. Identify three key measures of overall performance and discuss how well your client performed in each.

• Determine and discuss one important causal factor that contributed positively to your client's results in the competition. What was the root cause of their success? State, clarify, and justify your determination in writing. Refer to relevant game data to support your claims, and include a table or chart to illustrate the relevant data.
• Determine and discuss one important causal factor that negatively affected your client's results. What prevented them from being more successful? State, clarify, and justify your determination in writing. Refer to relevant game data to support your claims, and include a table or chart to illustrate the relevant data.

2. Compare client's resources to those of its rivals to identify one critical resource advantage your client possesses in Q8, and one critical resource disadvantage your client possesses in Q8.

Critical resources in Micromatic include factory capacities, factory productivity levels, salesforce size in each region, and features count (which applies to all regions). Other factors could qualify as "critical resources" also, such as established presence in each market region, corporate capital availability, or managerial acumen, if you can clearly define and explain what those mean and why they are critical advantages or disadvantages.

• Determine which resource presents the most criticaladvantagefor your client. State, clarify, and justify your determination. Refer to relevant game data to support your claims and provide a table or chart to illustrate the data.
• Determine which resource presents the most criticaladvantagefor your client. State, clarify, and justify your determination. Refer to relevant game data to support your claims and provide a table or chart to illustrate the data.

3. Review your client's price/promo decisions in Q8 and then identify and discuss the following. The recommended length for this section is 6 to 9 substantive paragraphs:

• Based on your client's cost structure and price/promo decisions, does it have a clearly "aligned" generic strategy in R1? State a determination, then clarify and justify your determination.
• Do the same for R2.
• Do the same for R3.

4. Provide and describe a forward-looking strategic recommendation for clients improving performance.

• State your strategic recommendation.
• Clarify your recommendation. What exactly are you suggesting? How should the client implement that? What results should the client expect to realize? Be specific and remove all ambiguity so the recommendation is clear and actionable.
• Justify your recommendation. Why is this course of action better than any alternative course of action? What are the alternative and tradeoffs? How does this plan leverage and/or create advantages? Convince the client (with evidence and logic rather than mere statements of opinion) that your proposal is the best way to maximize returns