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Client name: lecturer Marketing Management Management decision problem the client: The client provides with education services in 2 formats: face to face on class and

Client name: lecturer Marketing Management

Management decision problem the client: The client provides with education services in 2 formats: face to face on class and online. He wants to know the preference of his audience on which format of his lectures is preferred more. Also he wants to identify the demographics of his audience.

Target population: BGS MBA students

You need to:

1)Define the marketing research problem.

2)Design the questionnaire that finds the answer to the research problem

3)Organise a small survey with the aid of Telegram or Google docs

4)Interpret the results and report on findings.

FOR EXAMPLE : based on my survey i found that female students find face to face study more effective and because most of girls siting at home, they don't work. they prefer to go university and at the same time they can go for outside or to cafe too because it's Central Asia parent are don't allowed too much to go outside etc ....................

and male more like online most of them are working because MBA they have part time job too etc.......

You don't have to research just to compose

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