CLO1: Gained skills in identifying strategic issues evaluating and formulating viable plans of actions

CLO2: Exercised your sense of business judgement before accepting, uncritically, an authoritative opinion

Instruction: You are required to complete a strategic management analysis of a key strategic decision taken by any firm of your choice.

You would need to identify a major strategic decision such as a major strategic turning point of a firm and then seek to explain how and why the decision was taken. The turning points can be identified by studying at a variety of current news and press reports. You will need to show your understanding of the firms mission, vision, strategic objectives and stakeholders; as well as the internal and external environments that influenced the decision being made by the firm, how this decision fits in with the firms overall business, corporate and international level strategy. Finally, how do you think the decision can and should be implemented and the implications of the decision for the firm's control mechanisms in order to achieve the firms strategic competitiveness. You will work in a group of four to five members. The firm you choose can be large or small, Malaysian, or multinational firm.