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Close, long - term relationships with suppliers may be important for producing a steady stream of continuous ( incremental ) improvement innovations, but according to

Close, long-term relationships with suppliers may be important for producing a steady stream of continuous (incremental) improvement innovations, but according to Bessant (2005) firms addressing discontinuous innovation initiatives need to:
A.
continue to build on the trusted relationships of the past which have proven profitable and leverage the efficiencies of those existing relationships, processes, and infrastructure equipment, to counter any upcoming innovation cycles.
B.
exploit a different population of up-start companies on the edge of technology to gain access to new ideas and design concepts.
C.
work independently to ensure they develop the absorptive capacity necessary to compete in the market area.
D.
None of the above

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