CLV

Acquisition cost per customer= $ 1600

Annual maintenance costs per customer $ 370;

Annual billing costs $ 80 per customer per annum.

Price of a basic data pack $180 per month.

Typically, 40 percent of customers buy a premium package $ 300 per month; 10 percent buy the super-premium package $400 per month.

Over time, 80 percent of customers remain with the company from one year to the next.