Question
Coachman is an RV and camper manufacturer that was an exhibitor at the event. They had a goal of getting 1,000 leads. They spent a
Coachman is an RV and camper manufacturer that was an exhibitor at the event. They had a goal of getting 1,000 leads. They spent a total of $150,000 to exhibit at the event, but only got 750 leads. In the 6 months after the show, the company received 100 new RV/camper sales totaling $500,000 from the leads they got at the show. Calculate Coachmans ROI from the show, utilizing the below methods. LABEL YOUR ANSWER WITH THE METHOD and SHOW YOUR WORK. Financial ROI = Cost per Lead = Percentage of Sales Goal Achieved = Percentage of Leads Converted to Sales = Keyboard Shortcuts
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