COALA Mattress(Australian Company) STEEP analysis

Activity 3: Situational (STEEP) Analysis - Design Technique 6 (DT6) This design technique exercise (DT6) contributes to your Assignment 2 project. One of the keys to a high growth rm is what is referred to as 'riding the wave'. This essentially means that there is a trend or some sort or changed condition that drives demand forthe products/services for the new business. In this exercise we examine whether the broad trends that may be found in the social, technological, economic, environmental, or political situations that surround your chosen case company may have given rise to a high growth opportunity. Understanding this dynamic is part of collecting insight around the design of the enterprise. The antecedents to business model design discussed last week in Topic 3 included the point of Constraints. In an entrepreneurial sense, constraints can provide the framework for opportunity and growth notwithstanding that some constraints are also exactly that and need to be observed in order to understand an enterprise design. Both opportunities and constraints can be found in the situational analysis. The design technique that we will consider for the situational analysis is often referred to as a STEEP analysis. Social: What social trends may have provided opportunities or constraints for the case company? Technology: Have trends in technology provided either an opportunity or constraint for the case company? Economic: How has the economic trends affected the case company either by supporting the opportunity or providing a constraint? Environmental: Are there environmental trends that seeded the opportunity or constrained the case company? Political: Have political trends influenced the opportunity or constrained the case company