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Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East

  1. Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows:

Element

Atlantic Wave

Pacific Pounder

Sales price

$200

$120

Variable cost of goods sold per unit

150

90

Manufacturing margin per unit

50

30

Variable selling expense per unit

30

15

Contribution margin per unit

20

15

The sales unit volume for the sales territories and products for the period is as follows:

Product

East Coast

West Coast

Atlantic Wave

50,000

20,000

Pacific Pounder

0

30,000

  1. Prepare a contribution margin by sales territory report. Calculate the contribution margin ratio for each territory as a whole percent, rounded to two decimal places.
  2. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories?

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