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Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East

Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows:

1

Atlantic Wave

Pacific Pounder

2

Sales price

$314.00

$144.00

3

Variable cost of goods sold per unit

118.00

54.00

4

Manufacturing margin per unit

$196.00

$90.00

5

Variable selling expense per unit

168.00

72.00

6

Contribution margin per unit

$28.00

$18.00

The sales unit volume for the sales territories and products for the period is as follows:

East Coast

West Coast

Atlantic Wave 30,000 10,000
Pacific Pounder 0 10,000
a. Prepare a contribution margin by sales territory report. Calculate the contribution margin ratio for each territory as a whole percent, rounded to one decimal place. Refer to the Amount Descriptions list provided for the exact wording of the answer choices for text entries.
b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories?

b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories?

The East Coasts total contribution margin is higher and the contribution margin ratio is lower when compared to the West Coast. This, in part, is explained by the single board style for the East Coast as compared to the two styles available in the West Coast. Taking a closer look, the Atlantic Waves manufacturing margin/unit is while the Pacific Pounders is /unit. And the Atlantic Waves variable selling expense/unit is while the Pacific Pounders is /unit.

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