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Coca cola case 1. What was the importance of the 1987 Master Bottler Contract to Coke? Explain how it was a positive in the short

Coca cola case

1. What was the importance of the 1987 Master Bottler Contract to Coke? Explain how it was a positive in the short term. How did it impact the company, and specifically the bottlers, in the longer term? How did it introduce conflict within its value chain?

2. What was the financial reason(s) for spinning off CCE in 1986?

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