Question
Coca Cola is going a lunch a new flavor in their Soft Drinks, what do you think How they should Test their product into segments
Coca Cola is going a lunch a new flavor in their Soft Drinks, what do you think How they should Test their product into segments to make favorable customer? Explain your choice with reason
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Solution In this case CocaCola should think of using samples before mass production of the drink int...
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International Management Managing Across Borders and Cultures Text and Cases
Authors: Helen Deresky
9th edition
134376048, 978-0134376042
