Coca$-$Cola launched its "Share a Coke" campaign in Australia in $2012$ by printing popular names of Australian people on the outside of their cans. By contrast, in Japan instead of printing individual names on cans, the company printed codes, which consumers could use to download music and share it with their friends, through a partnership with the Japanese company Sony. Why did CocaCola use this strategy in its PR campaign?

A$.$ Australia ranks high on long$-$term orientation, while Japan ranks low on long$-$term orientation.

B$.$ Coca$-$Cola's PR team got inspired by a similar campaign and decided it was cool.

C$.$ Both Australia and Japan rank high on indulgence.

D$.$ Australia is an individualistic society, while Japan is a collectivistic society.