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Coca Cola Polar Bears https://www.youtube.com/watch?v=S2nBBMbjS8w What objectives is this commercial is attempting to achieve? At what stage of the consumer funnel do you thinkthis commercial

Coca Cola Polar Bears

https://www.youtube.com/watch?v=S2nBBMbjS8w

What objectives is this commercial is attempting to achieve?
At what stage of the consumer funnel do you thinkthis commercial will most likely be effective?
The commercial is attempting to achieve what: communications, sales-oriented goals, or both?

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