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Coca - Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, Coca -
CocaCola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, CocaCola developed competencies in the development and marketing of its own sports drink, Powerade. Which of the following is true of CocaCola?
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