Question
Coca-Cola, General Motors, Toshiba, Prudential, NBC, Budweiser, and The New York Times are paying rates in excess of $100,000 per month to hold these spaces.
Coca-Cola, General Motors, Toshiba, Prudential, NBC, Budweiser, and The New York Times are paying rates in excess of $100,000 per month to hold these spaces. (a)Why would companies pay so much for outdoor advertising? (b) What are the advantages and disadvantages of purchasing billboards at Times Square? Explain in detail.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
