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Coca-Cola has expanded their geographic scope, introducing Coca-Cola and other beverages across the globe. In their efforts, they offer the same product across different regions,
Coca-Cola has expanded their geographic scope, introducing Coca-Cola and other beverages across the globe. In their efforts, they offer the same product across different regions, using a similar strategy than the one that they have been successfully using in the United States, their domestic. This is an example of: Horizontal Multinational Vertical Multinational Vertical Integration Economies of Scope
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