Coca-cola is considering introducing a new drink line for the summer. If the total project life is 20 years and the company MARR is 13%, what is the NPV of this project?

Initial Investment Annual Operating Cost Annual Marketing Cost Years 1-8 Net Contribution Margin Years 1-10 $25,000,000 $1,500,000 Starts in Year 1 $2,500,000 Decreases by 5% per year beginning in year 9 $8,500,000 Decreases by 10% per year beginning in year 11