Coca-Cola is evaluating the costs of launching a new beverage line. Fixed production costs are $200 million, variable costs per unit are $1, and Coca-Cola plans to produce 100 million units. Additionally, marketing costs are projected to be $50 million.

Requirements:

• Calculate the total production and marketing costs.
• Determine the cost per unit.
• Analyze the impact of producing an additional 20 million units.
• Discuss the role of marketing costs in new product launch success.
• Recommend strategies for cost control in beverage production and marketing.