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Coca-Cola prepares a budget for a marketing campaign with expected costs $4,000,000, projected sales increase $10,000,000. Requirements: Prepare a budgeted income statement. Calculate the expected

  1. Coca-Cola prepares a budget for a marketing campaign with expected costs $4,000,000, projected sales increase $10,000,000.
    • Requirements:
      • Prepare a budgeted income statement.
      • Calculate the expected net income.
      • Compare budgeted figures with actual results.
      • Recommend actions to address budget variances.

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