Question
Coca-Cola wanted to communicate that Coke Zero tastes more like real Coke but has no calories and it is not a diet drink for women.
Coca-Cola wanted to communicate that Coke Zero tastes more like real Coke but has no calories and it is not a diet drink for women. These two attributes were discussed in class as the ___________ that would be communicated in the advertisements for Coke Zero.
A.objectives
B.strategies
C.key benefits
D.effects
E.tactics
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
