Question
Coconut Company produces and sells 40,000 bottles of coconut milk each year. The following information reflects a breakdown of its costs: Cost Item Costs per
Coconut Company produces and sells 40,000 bottles of coconut milk each year. The following information reflects a breakdown of its costs:
Cost Item | Costs per Bottle | Total Costs |
Variable production costs | $10 | $400,000 |
Fixed production costs | $7 | $280,000 |
Variable selling costs | $4 | $160,000 |
Fixed selling and administrative costs | $2 | $80,000 |
Total costs | $23 | $920,000 |
Coconut marks up its prices 35% over full costs. It has surplus capacity to produce 20,000 more bottles. A Dutch supermarket company has offered to purchase 12,000 bottles of the product at a special price of $26 per bottle. Coconut will incur additional shipping and selling costs of $1 per bottle to complete this order.
Required: (a) What will be the effect on Coconut's operating income if it accepts this order? (b) Analyze the effect on the company's overall contribution margin.
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