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Code this problem using IBM OPL Program and run the model. 1.(25 pts) XYZ company considers to give some advertisements on TV, radio or newspapers.
Code this problem using IBM OPL Program and run the model.
1.(25 pts) XYZ company considers to give some advertisements on TV, radio or newspapers. XYZ wants to maximize the number of people they reach with these advertisements; however, it has a limited budget of $250,000. The information about the advertisements are given in the following table: Ad type Audience (number of people per advertisement) Cost per advertisement 25,000 13,000 5 6,000 TV 16,000 Radio 11,000 Paper 3,500 The company also has these constraints: . TV ads cannot be more than 5. . Radio ads cannot be more than 15. . Newspaper ads must be at least 3 . A maximum of 20 ads can be given. . XYZ has a budget of $250,000Step by Step Solution
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