Codingis the process of transforming raw data into a standardized form suitable for machine processing and analysis.

You are interested in what people were thinking and feeling during the days leading up to the 10th anniversary of the September 11, 2001 attacks on the United States. You decide to look at the sentiments tweeted during the week before the anniversary that mention 9/11. You delete tweets that are not in English as well as those that are referencing the date 9/11 but seem to have nothing to do with the attacks, such as "SMU cheerleading tryouts 9/11, meet @ 9 AM on the main quad." Next, you use a random number generator to choose 100 tweets from each day of the week before the anniversary. You then code the content of the tweets using the following four categories: Appreciating or Feeling Inspired by the Media Coverage; Expressing Frustration or Disillusionment with the Media Coverage; Long-Term Health Consequences of 9/11; and Discrimination Against Muslims.

In this study, the code "appreciating or feeling inspired by the media coverage of the anniversary of 9/11" includes any tweet expressing enjoyment of or desire to watch or listen to a media program that memorializes what happened on 9/11/01.

This is a (latent / manifest) coding scheme.

In the following table are eight of the tweets in your sample. Code each tweet according to the themes listed.

Tweet	Appreciating or Feeling Inspired by the Media Coverage	Expressing Frustration or Disillusionment with the Media Coverage	Long-Term Health Consequences of 9/11	Discrimination Against Muslims
I really wish I had a dvr this weekend, i don't want to miss any of the 9/11 coverage
We're studying 9/11 in class. It's piss'n me off. MUSLIM AND TERRORISM ARE TWO DIFFERENT THINGS.
We need to not be reminded of the disaster by replaying every detail. I cannot do this every year, it's painful.
Jumping on the 9/11 bandwagon. If you haven't read the Washington Pfighter pilot story yet, you must
Watchin a program abt 9-11. So import that we all remember, we can never go bk to 9-10 again.
Firefighters responding to 911 have increased cancer risk. Dislike!
Can i get a 9/11 filter? It's too much!
Looking forward to watching 9/11 shows all wknd even tho I'll be crying the whole time

The most popular sentiment in this sample is (Long-Term Health Consequences of 9/11 / Expressing Frustration or Disillusionment with the Media Coverage / Appreciating or Feeling Inspired by the Media Coverage / Discrimination Against Muslims).

Assuming this sample of eight tweets is representative, it suggests which of the following?

In the week prior to the 10th anniversary of 9/11, most people were thinking about appreciating or feeling inspired by the media coverage of the anniversary of 9/11.

Most people who were tweeting about 9/11 in the week prior to the 10th anniversary were tweeting about appreciating or feeling inspired by the media coverage of the anniversary of 9/11.

Most people who were tweeting about 9/11 in the week prior to the 10th anniversary were tweeting about expressing frustration or disillusionment with the media coverage.

In the week prior to the 10th anniversary of 9/11, most people were concerned about expressing frustration or disillusionment with the media coverage.