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Coffee Bean Co . competes in the crowded coffee bean product category and sells its products in grocery stores and other stores selling coffee products.

Coffee Bean Co. competes in the crowded coffee bean product category and sells its products in grocery stores and other stores selling coffee products. The firm has struggled to distinguish its brand because consumers view many products in many purchase categories as
Select one:
a. too expensive.
b. commodity-like.
c. differentiated.
d. private label brands.

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