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CoffeeStop primarily sells coffee. They are currently creating a new division to produce a premium coffee-flavored liquor. Suppose the firm faces a tax rate of

  1. CoffeeStop primarily sells coffee. They are currently creating a new division to produce a premium coffee-flavored liquor. Suppose the firm faces a tax rate of 21% and collects the following information for their firm and for BF Liquors, a comparable firm in the alcoholic beverages sector:

Beta

%Equity

%Debt

CoffeeStop

1.06

96%

4%

BF Liquors

0.86

89%

11%

CoffeeStop plans to finance 11% of their new liquor-focused division with debt and the rest with equity. What discount rate should they use for evaluation of their new division? Assume a risk-free rate of 3%, a market risk premium of 6%, and a credit default spread on their new debt of 1.8%.

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