Cognitive biases

Boondocks Gumbo is a locally owned restaurant in Houston, Texas, with eight locations. The owner recently developed a new recipe for the restaurants signature gumbo dish. The owner decided to try out the dish in four of the companys locations. After one month, the owner had gathered the following data:

Line Item Description	Locations with New Gumbo Recipe	Locations with New Gumbo Recipe	Locations with New Gumbo Recipe	Locations with New Gumbo Recipe	Locations with Old Gumbo Recipe	Locations with Old Gumbo Recipe	Locations with Old Gumbo Recipe	Locations with Old Gumbo Recipe
Location #	1	2	3	4	5	6	7	8
Number of orders	1,331	1,427	1,515	1,383	1,106	1,024	1,215	929
Number of customer complaints (about the dish)	39	36	47	32	3	9	6	8

After looking over the data, the owner happily noted that the number of orders of the signature gumbo dish at the locations where the new recipe had been used (locations 14) had increased in comparison to the traditional number of orders of the dish (locations 58). The owner then decided to implement the new recipe at the rest of the companys locations.

a. Identify whether the decision of introducing the new gumbo recipe in all locations is correct. a. The number of orders increased in the locations after introducing the new gumbo recipe. So the decision of the company is correct. b. The number of orders increased along with complaints so the decision of the company should be reconsidered. c. The number of orders increased but the decision of introducing the new recipe to all locations should be reconsidered. d. None of the above

a.b.c.d.

b. Identify the cognitive bias in this situation. a. The owner of the company correctly identified the results based on the feedback. b. The owner of the company accepted only the positive feedback. c. The owner of the company accepted the negative feedback. d. The owner of the company accepted the positive feedback and ignored the negative feedback.

a.b.c.d.